Meta Ads Management for Wellness Businesses | bookd

The bookd Growth System · Stage 3 of 3

Your System Is Live. Now Fill It With Paid Traffic — And Scale.

You have a proven offer and a system built to convert. Stage 3 adds the paid growth engine that fills it with qualified leads — consistently, predictably, every month. Whether you came through Stage 2 or already have a funnel in place, this is where growth stops being organic-only.

Most Stage 3 clients recoup ad spend within the first 30 days.

What's Included

Full-Service Meta Ads Management

We handle everything from strategy to optimization — so you stay focused on serving clients, not managing campaigns. What makes bookd different at this stage: we built the system the ads are running into. We have full visibility from ad click to booked call — no handoff gaps, no guessing what's converting.
Without consistent paid traffic, your system only converts what already finds you. Stage 3 changes that.

01 · Strategy

Meta ads strategy & creative direction

We build your campaign strategy, audience targeting, and creative brief — designed around your offer, your ideal client, and what's already converting organically.

02 · Build

Campaign build & launch

Full campaign setup inside Meta Ads Manager — ad sets, audiences, creatives, and copy — built to drive qualified leads directly into your Stage 2 system.

03 · Tracking

Pixel installation & conversion tracking

We install and verify your Meta pixel and set up conversion events so every lead is tracked from ad click to booking — no guessing what's working.

04 · Copy

Ad copywriting

Ad copy written in your brand voice — headlines, primary text, and hooks tested to stop the scroll and attract the right people, not just clicks.

05 · Management

Ongoing campaign management

Weekly monitoring, optimizations, audience adjustments, and creative refreshes — so your campaigns keep improving, not just running.

06 · Reporting

Performance reporting

Monthly performance report with cost per lead, conversion rates, and clear recommendations — so you always know what your ad spend is doing.

How We Work Together

From Strategy Call to Live Campaigns in 2 Weeks — Here's Exactly How

1

Strategy Call

We align on offer, audience, and goals before touching the ad account.

2

Build

Pixel, audiences, copy, creatives, and campaign structure — all set up.

3

Launch

Campaigns go live. Leads flow into your existing system automatically.

4

Optimize

Weekly adjustments and monthly reporting to keep performance improving.

Investment

Simple, Transparent Pricing

One month to start. Month-to-month after that. No lock-in.

Month 1

$1,500–$3,000

Setup + first month management · Based on campaign complexity

Everything needed to build, launch, and run your first month of paid campaigns — strategy, pixel, build, copy, and management all included.

  • Campaign strategy & audience research
  • Meta pixel installation & conversion setup
  • Full campaign build & ad copywriting
  • Campaign launch & monitoring
  • End-of-month performance report
Start Scaling Today

Month 2 Onwards

$750–$1,500/mo

Ongoing management · Month-to-month

Continued management, optimization, and reporting — with the flexibility to pause or stop at any time after your first month.

  • Weekly campaign monitoring & optimization
  • Audience refinement
  • Creative refresh as needed
  • Monthly performance report
  • Cancel anytime with 30 days notice
A note on creative: Ad copywriting is included — we write your headlines, hooks, and primary text. Video and image production is not included in the base management fee. If you need creative assets produced, we offer this as a separate add-on and will confirm scope and cost on your discovery call. If you're supplying your own creative, the 2-week launch timeline stands. If creative production is needed, allow an additional 1–2 weeks.
A note on ad spend: Ad spend is paid directly to Meta by you and is not included in management fees. We recommend a minimum of $1,000–$1,500/month in ad spend — at that level, even a single booking in a high-ticket program typically covers your entire monthly investment. After month 1, your total monthly commitment with ad spend is approximately $2,000–$3,000/month. Exact fee confirmed on your discovery call based on your campaign setup.

What Stage 3 Does — and Requires

Stage 3 works because you already have a system built to receive traffic. Leads coming from ads flow directly into your Stage 2 funnel — captured, nurtured, and moved toward a booking automatically.

It requires a clear offer, a live system, and a willingness to invest in ad spend. Without those, paid ads won't produce consistent results regardless of who manages them.

Paid traffic amplifies what's already working — it doesn't fix what isn't.

InnerSea Yoga Academy generated 156 qualified leads at $1.47 per lead in their first month — $230 in ad spend turned into $19,296 in revenue. 84x return on ad spend. 5 bookings at $3,859 average program value.

Is This For You

Stage 3 is right for you if…

  • ✓ Your offer is proven — you've sold it, delivered it, and clients have gotten results.
  • ✓ You have a live funnel or lead capture system ready to receive paid traffic — or you're building one in Stage 2.
  • ✓ You're getting organic leads but the volume is inconsistent and you're ready to change that.
  • ✓ You understand that ads amplify what's working — and you're not expecting them to fix a broken offer or missing system.
  • ✓ You want a growth partner who manages everything and reports clearly — not an agency that disappears after the launch call.

Ready to turn your system into a lead machine?

Book a free strategy call. We'll confirm your system is ready, align on your offer and audience, and map out exactly what your first campaign looks like — including realistic lead costs based on your niche and program price point.

Start Scaling Today → Not at Stage 3 yet? Build your system first with Stage 2 →